MARKETING SERVICES · FRACTIONAL CMO
Your marketing
isn't broken.
It's just not aimed.
Most businesses don't have a marketing problem, they have a visibility problem that stems from a lack of strategy, consistency, or conversion.
I audit your marketing, diagnose the issues, create the infrastructure and plan to fix it, then manage it.
Free discovery call · You'll leave knowing what you need & where to start
TRUSTED ACROSS
Health & Wellness · Food & Hospitality · Beauty & Fragrance · CPG · Personal Brands · Professional Services · And More
THE HOT HONEY METHOD
Diagnose. Rebuild. Launch. Lead.
Four layers. Each stands alone. Together they're the whole marketing function.
Audit.
A scored diagnostic of every public-facing touchpoint you own: brand, website, search, social, email, reputation - benchmarked against your competitors.
Where do we actually stand?
Rebuild.
Positioning sharpened, messaging written, identity resolved, website and channel architecture designed to do the job the audit proved they weren't doing.
What should this look like instead?
Implementation.
The layer most strategies never survive. Site launched, platforms built, content produced, automations live, tracking installed, team trained.
Who's going to make it real?
Ongoing Management.
Senior marketing leadership without the senior salary. Strategy, budget, vendors, calendar, and more with full accountability.
Who's steering it every month?
STARTS HERE · STEP 01
The Digital & Brand Health Audit
Before you spend another dollar on marketing, you should know exactly what's working, what's leaking, and what's invisible. This is the diagnosis: scored, benchmarked, and turned into a plan you own outright.
The most important layer to our all-encompassing services. It's the one engagement designed to reduce what you need to spend while putting true strategy behind every marketing move.
THE DELIVERABLES
✓ Brand Health Scorecard: six pillars scored, in detail, with one overall number.
✓ Findings Report: evidence, screenshots, specifics. No vague "improve your SEO."
✓ Competitive Benchmark: pillar-by-pillar, with the whitespace called out.
✓ Prioritized Roadmap: Now / Next / Later, each tagged with effort and impact.
✓ 90-Minute Live Walkthrough: recorded, so you can share it with your team.
2 WEEKS
start to finish · full report · discount on the next layer 02
WHO YOU’RE WORKING WITH
Hi! I’m Ashley.
I'm a brand strategist and creative storyteller who's spent more than 14 years turning brands into buzz.
I started as an on-air personality, which taught me the thing most marketers learn too late: attention is easy, trust is hard, and the difference between them is consistency. Since 2012 I've worked as a brand consultant with names across health, wellness, food hospitality, fragrance, and beauty.
I built Hot Honey Social because too many good businesses are spending real money on marketing nobody has ever measured. I'd rather tell you what to stop doing than sell you more of it.
marketing
start-ups
LET’S TALK
Thirty minutes. No pitching. Just discovery.
I will bring the questions and we will have a diagnostic conversation to figure out what part of the HHS Method is right for you.
01: The call
Free 30-minutes convo. You describe what's happening. I ask a lot of questions.
02: The proposal
Within 3 business days. Exact scope, your investment, precise timeline.
03: The work
You approve, we book the timeline, and work starts within two weeks.
A LA CARTE
Everything we do. Pick what you need.
STRATEGY & LEADERSHIP
FULL MARKETING AUDITS
BRAND IDENTITY
MARKETING ECOSYSTEM BUILDS
PR & EVENTS
WEBSITE & DIGITAL
SEARCH & DISCOVERABILITY
REPUTATION & COMMUNITY
EMAIL, SMS, CRM
PAID MEDIA
SOCIAL MEDIA
CONTENT & CREATIVE
INFLUENCER, UGC, AMBASSADOR PROGRAMS
ANALYTICS & COMPREHENSIVE REPORTING
The attention to detail when running our audit was impressive and we learned things we never would have found ourselves.
We worked through all 4 phases and decided to bring HHS on board to continue managing our monthly marketing strategy and management. Best decision.
Every detail was thoughtfully executed. We're thrilled with the outcome- we now have a well-organized marketing department.
WHAT CLIENTS ARE SAYING